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Green Marketing: Language & Strategy

Hadley Laughlin

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Green Marketing  is a crucial component for any entity whether big or small, start-up or well-established that integrates or wants to integrate environmental initiatives into their business objectives.   That said, I wanted to share some helpful links…

Green Claims – FTC guidelines and language

Green Strategy- Credibility, Relevance, Effective Messaging, Differentiation   (excerpt from Joel Makower’s book, “Strategies for the Green Economy” )

Now, more than ever, it is critical for organizations to clearly & concisely state what their products’ and/or services’ green attributes are to avoid being thrown into the greenwashing category.