Coming from a beverage company, I know the importance of water…it is the main ingredient for every product. As water becomes scarcer, companies, countries and individuals will be faced with many challenges…shortages, sanitation issues, etc. Once a resource taken for granted, it is now considered a valuable commodity. While action by multi-nationals and governments can be complex when it comes to how water is handled (or mishandled), us, individuals, can have a positive, immediate impact…CONSERVE. It is that simple…take shorter showers, install aerators and low flow toilets, only run a full load of dishes or laundry, install rain barrels to your gutters and use for garden or landscape, etc.
For a great overview on the global water situation, go to http://www.wbcsd.org/plugins/DocSearch/details.asp?type=DocDet&ObjectId=MzIzMjg (Source: Ethical Corporation via WBSCD)